Sinochem Charging Station Brand Identity

Guangzhou Ace Brand Identity
Guangzhou Ace Brand Identity

Sinochem Charging Station Brand Identity

Advertising

Sinopec Charging Station is a brand identity system created for electric vehicle charging stations. The logo is inspired by a peony motif and turns the growth sequence of petal, leaf and vine into the silhouette of a charging plug. A blue to green gradient links the established corporate palette to renewable energy. The simplified shape stays legible from a distance of up to 50 meters. Leaf and vine forms are reused as ground markings that guide visitors. The system covers signage, digital interfaces, charger design and printed materials.

 
 
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Guangzhou Ace
Brand Identity
Guangzhou Ace Advertising

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