Yuplet Branding Corporate Identity

Jake Wilkins Corporate Identity
Jake Wilkins Corporate Identity

Yuplet Branding Corporate Identity

Graphic

Yuplet Branding is a corporate identity created for a marketplace of handmade and sustainable products. The system is centred on a crescent motif, applied consistently across the custom wordmark, iconography, illustrations and layouts. Vivid green marks the buyer experience, while rich purple guides sellers, giving each user group a clear visual signal. Rounded forms, bold contrast and mobile-first cues, drawn from research with younger consumers, extend the identity across digital and printed touchpoints. Digital assets were prepared in vector format.

 
 
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Jake Wilkins
Corporate Identity
Jake Wilkins Graphic

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