Martial Essence In Brew Packaging

Zhejiang Sci-Tech University Packaging
Zhejiang Sci-Tech University Packaging

Martial Essence In Brew Packaging

Packaging

Martial Essence In Brew is a packaging design for Laojiuhan, a distilled liquor from Yongjia, Wenzhou. The design uses the Fenglin Southern Fist, a local martial art, as its main visual element. Golden lines outline six classic movements, and the product name is written in bold calligraphy. A droplet pattern below the last character refers to the distillation process. The bottle has a black matte finish and a gold metal cap. Bottle and cap are engraved with mountain and river ornaments, which add regional character and an antislip grip. The bottle holds 500 millilitres.

 
 
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Zhejiang Sci-Tech University
Packaging
Zhejiang Sci-Tech University Packaging

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