SDDA Corporate Identity

Guorong Men Corporate Identity
Guorong Men Corporate Identity

SDDA Corporate Identity

Graphic

SDDA is a corporate identity created for a dancesport association based in Shandong, China. The previous logo used a detailed dance figure that was often confused with the marks of other associations. The new identity simplifies the posture into a single continuous line. The line combines two dance partners, a mountain and rotating dance steps. Ten related graphics show classic dance postures and make the relationship of the body easier to read. The identity is applied at competition venues, in print and on social media.

 
 
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Guorong Men
Corporate Identity
Guorong Men Graphic

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