Jiugui Cave Storage Chinese Baijiu Packaging

TIGER PAN Chinese Baijiu Packaging
TIGER PAN Chinese Baijiu Packaging

Jiugui Cave Storage Chinese Baijiu Packaging

Packaging

Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.

 
 
Details
TIGER PAN
Chinese Baijiu Packaging
TIGER PAN Packaging

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