Heheqingtian Tea Brand Identity

Zi Huai Shen Tea Brand Identity
Zi Huai Shen Tea Brand Identity

Heheqingtian Tea Brand Identity

Graphic

Heheqingtian is a tea brand identity created for a tea living and cultural experience space reborn from a private Japanese style dwelling. The identity begins with the idea of convergence. The door shape of the building is combined with the Chinese character He to express the spirit of serving tea and the meaning of gathering together and expanding outward. A restrained design conveys the calm atmosphere of tasting tea at leisure. The tea box is made of wood with a tenon and mortise structure that needs no glue, supporting an environmentally friendly approach.

 
 
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Zi Huai Shen
Tea Brand Identity
Zi Huai Shen Graphic

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