Serious Little Squid Visual Identity
Serious Little Squid Visual Identity
Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers.
- Category : Graphic Design
- Designer : Youjia Gu
- Designed For : MET Creative Brand