Boilerplate

Founded in 1911 Location: Biella, a small town in the Italian Alps Founders: The FILA Brothers (Giansevero and Ettore Fila) Brand label: High-end sports fashion brand, known for Italian elegance, artistic design and high quality Brand price: positioning in the high-end, the price range from thousands to thousands of yuan Brand Introduction: FILA is a famous century-old sports fashion brand in Italy, mainly engaged in the development of elegant sports related products such as tennis, golf, skiing, yoga and running. Its bold design style and unique artistic temperament make it unique among global sports brands.