Boilerplate

Bai Fan is the founder of the lifestyle brand WANGJIANXI. Born into an artists’ family, he soaked up inspirations from various art genres in growth. He has accumulated rich, large-scale commercial activity visual design experiences over a decade of his career and established good cooperative relations with many world-renowned brands, committed to renewing conventional visual narratives with thoughtful design language and connecting commercial aesthetics and creative culture to make them a reality. He ponders over social phenomena, digs into human nature deep inside, and then depicts them with design language in a euphemistic, metaphorical manner.